A Free Executive Webinar Series for Hotel Leaders
Lead With Confidence. Read the Numbers Like an Owner.
David Lund, The Hotel Financial Coach, teaches hotel leaders how to master hotel finance — without an accounting degree, jargon, or fear of the P&L.
In each free session you'll learn the same practical frameworks David has taught to thousands of hospitality leaders: how to read a financial statement in minutes, build a budget ownership trusts, control labor cost, and walk into every ownership meeting prepared.
Reserve Your Seat
Upcoming Live Training With David Lund
Every session is free, live, and built for hotel leaders — not accountants. Bring your questions; David takes live Q&A at the end of every session.
Watch On Demand
Rewatch Past Sessions Anytime
Missed a live session? Every past webinar is recorded free to watch, on your schedule.
Meet Your Instructor
David Lund, The Hotel Financial Coach
For more than two decades, David Lund has worked at the intersection of hotel operations and hotel finance — first as a controller and financial leader inside hotel operations, then as an educator, keynote speaker, and author who has made it his mission to remove the fear and confusion from hotel financial statements.
David built The Hotel Financial Coach because he watched too many talented operators — General Managers, Department Heads, and rising leaders — stall in their careers not because they couldn't run a great hotel, but because they couldn't confidently read, explain, or defend a P&L in front of ownership. His teaching is different from a traditional accounting course: no jargon, no theory for theory's sake — just the practical financial skills hotel leaders actually use, taught the way hotel leaders actually think.
David is the author of The Prosperous Hotelier and a sought-after keynote speaker at hospitality conferences, ownership meetings, and leadership summits across North America.
- Author, The Prosperous Hotelier
- Founder, The Hotel Financial Coach
- 20+ years in hotel operations & financial leadership
- Keynote speaker at hospitality conferences nationwide
- Educator to thousands of GMs, AGMs & department heads
- Practical, jargon-free hotel finance training
The Payoff
Why Hotel Leaders Attend These Sessions
This isn't theory — it's the exact financial toolkit David's students use to lead stronger departments, earn ownership's trust, and move their careers forward.
Read Financials With Confidence
Turn a dense P&L into a clear story about how your hotel is really performing.
Build Budgets Ownership Trusts
Use the same budgeting framework top GMs rely on to plan with precision.
Control Labor Cost
Find the hidden drivers behind runaway labor costs — without micromanaging your team.
Improve Profitability
Spot the levers that move your bottom line every single reporting period.
Speak Ownership's Language
Walk into every ownership and asset-management meeting fully prepared.
Lead Your Department Heads
Coach your team with the same financial clarity that makes ownership trust you.
Make Faster, Better Decisions
Cut through the noise and act on the numbers that actually matter.
Advance Your Career
Build the financial credibility that gets department heads promoted to GM.
Questions
Frequently Asked Questions
Yes — every live session and the on-demand replay are completely free to attend. There's no catch and no credit card required.
No. David built this training specifically for hotel operators — General Managers, Department Heads, and rising leaders — not for accountants. Everything is taught in plain language with real hotel examples.
Register anyway. You'll be sent access to the recording, and you can also watch our current on-demand session, "Why Hotel Leaders Get Passed Over for Promotion," anytime.
Yes. Every live session ends with open Q&A, so you can bring your own hotel's numbers and questions directly to David.
General Managers, Assistant General Managers, Department Heads, hotel owners, hospitality executives, and any emerging leader who wants to lead with financial confidence.
Each live webinar runs 60 minutes, from 10:00–11:00 AM EST, including live Q&A.
Absolutely. Many hotel leaders register their entire leadership team so everyone builds financial fluency together.
Ready to Master Hotel Finance?
Join hundreds of hotel professionals already building financial confidence with David Lund inside the Hotel Financial Coach community.
Just $15/month · Cancel anytime